Real Time Insight

Instant Grass provides 24/7 connectivity between marketers and youth culture across the globe. We are able to do this through our on-going dialogue with a network of specifically profiled ‘grasses’, our urban spies in key metropolitan areas, armed with digital cameras. Our grasses are continually reporting back to us on what’s going on in their world, telling us about their media and brand consumption, as well as their opinion on how brands can better reach them.

We package their information into a scope of products that covers real-time intelligence and deep insight into what’s current in youth opinion, all of which is translated into best practice youth marketing activity that is current and fresh. In short: we tell you what’s happening, while it’s happening, and provide marketers with sound strategic input and recommendation based on insights gleaned from our urban army.

Seeding Brands Through Word of Mouth

In addition to extracting information from our grasses, we have an extensive network of carefully selected opinion leaders – Seeders - who feed information about products and services back into the market via peer endorsement. Our seeders are continually feeding back to us on how their products are received, so that we can maximise their experience with the brand. This leads to natural brand advocacy and harnesses the power of word-of-mouth communication.