We own, manage and represent communities of the most connected, informed and influential young people across the African continent. They are carefully profiled and recruited to connect us with the market segments in which our clients operate and we collaborate with these communities to help solve our clients' business problems - no matter how big or small. If you have 2 minutes, here is a short video on what we do.
Intimate access to the lives of consumers gives our clients unprecedented opportunities to understand and empathise with their target audiences, and extract market-unlocking insights.
International best-practice brainstorming techniques are used in forums with creative consumers to help solve problems and innovate new ideas from the very people these ideas will be aimed at.
With more than a decade of experience in the African market, we have a cache of information, reports and real time trends that can quickly and effectively help you course correct before going to market.
Identification and relationship building with profiled opinion leaders & influencers, leading to natural brand advocacy. Harnessing the power of word-of-mouth; viral marketing and both on and offline ‘buzz’ campaigns.
Instant Grass Trend Forecasting launches in Cape Town South Africa with 20 Grasses, 3 cameras and 2 clients.
Instant Grass JHB is opened. The first 2 employees are appointed. Instant Seed, South Africa’s first word of mouth agency – is launched. Instant Grass wins the FM agency of the year award.
East and West Africa
Instant Grass expands into East Africa, Kenya and Tanzania, with Instant Grass Africa with headquarters in Nairobi. IG Africa broadens its footprint to include Nigeria.
Instant Grass enters into a JV with The Creative Factory and Instant Grass Russia is launched in Moscow. IG Russia sets up a Grass network in Kiev to service Ukrainian clients
The birth of Grasslings
Instant Grass is operational in 8 countries with over 600 Grasses. Opens a bureau in Tokyo and translates its business model to suit the needs of the Asian Pacific market. Instant Grass introduces the grassling network to include kids between the ages of 12-18 yrs.
Venus and M.A.N.
Instant Grass expands its offering by introducing the The Venus Networks to include young mothers and M.A.N. (Male Advocate Network) to cover the discerning male market.
Instant Grass rebrands as Instant Grass Consumer Collaboration Agency, collaborating with consumers between the ages of 12 and 45 yrs. Develops and introduces the Greenhouse System, enabling Grasses around the world to collaborate on a single digital platform.
Instant Grass launches networks in Dubai, Jordan, Saudi Arabia, Lebanon and Kuwait. Instant Grass is now active in over 16 countries with more than 2000 grasses.
A new HQ agency opens in Cape Town and the IG app is launched to capitalise on the emergence of the smartphone trend in Africa. The Greenhouse now has over 5000 consumers collaborating in more than 35 cities.
Phase Two Expansion
A new JHB agency opens in an exhibition space in the heart of Braamfontein and quickly becomes the heart of the Instant Grass business.
10 Years young
To celebrate its 10th year of business, Instant Grass launches bespoke Greenhouse communities allowing clients to develop and own their own consumer collaboration communities.
Continued African Growth
IG grows throughout African servicing clients in the main cities of all emerging markets. Develops and appoints an independent African division.
Re-launches as IGI – Instant Grass International.
If you want to be part of our journey please feel free to send us an email.