The youth are the vanguard of change. And they’ve changed the world of marketing forever. Brands can no longer dictate, they must now collaborate.
At Instant Grass, we collaborate 24/7 with a network of the most connected, informed and influential young people, to create consumer-driven solutions for some of the best brands in the world.
This intimate [...]
Traditional research methods are increasingly obsolete. At Instant Grass, we pioneered a conversational approach to gathering insights and intelligence, to create a natural environment where honest thoughts and feelings are shared. Our grasses know they can be completely blunt with us, and that their words will go straight from their lips to the Marketing Director’s [...]
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Gone are the days when the men in white coats drove the innovation process. In today’s Wikinomic world, it is the forward-thinking consumer saying ‘this is what we want, now go and make it’. Instant Grass has been using its Colab process for the last 2 years in South Africa, Russia and Japan to help global [...]
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Youth don’t believe what they’re told. At least, not when it comes to conventional marketing messages. The only people they believe are each other. We take a strategic approach to creating word-of-mouth for our clients, putting the ‘stickiest’ stories and content in the hands of the right people, and in the right places where the [...]
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We’ve been lucky enough to work with some of the most iconic youth brands in the world. Brands that recognise the need to talk with, not at, their consumers. We’ve also worked with a lot of brands in a lot of categories that might not appear to be for the youth. But these forward thinking [...]
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You must be living under a rock if you haven’t noticed that Grolsch beer is taking over this city. Slow infiltration of Grolsch drafts and swingtops into bars, adverts at the movies, sponsoring the Design Indaba – the list goes for days.
One of our grasses noticed the same thing, he tells us:
“I just loved what Grolsch did [...]
Fashions come and go, but jeans are never out of style. This season, the overall look is dressy and elegant. Even President “Cool” got teased when he busted his “dad jeans” or as Jimmy Kimmel called them: “Barack O’Mama Jeans” at a recent All Star Game. He admitted hey “I’m a little frumpy, but those [...]
Great post, I think jeans are timeless. They will never go out of style, you just need to make sure you are wearing the right style in the right season.
Coloured jeans are sooo overdone! I mean they became so ghetto near the end. If I had a rand for the number of ghetto chicks walking round town in red, green, yellow jeans, a polo shirt and converse..I would be rich! And while this style started off looking good, these women took it to a whole other level!
Skinny jeans on anyone who looks like Beyonce...not such a good idea...especially when we can see muffin top!
Invest in a good pair of designer jeans which are timeless and you can wear throughout the seasons.
~ emma.nherera
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