We connect Business & Consumers
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What We Do

We own, manage and represent communities of the most connected, informed and influential young people across the African continent. They are carefully profiled and recruited to connect us with the market segments in which our clients operate and we collaborate with these communities to help solve our clients' business problems - no matter how big or small. If you have 2 minutes, here is a short video on what we do.

Insight

Intimate access to the lives of consumers gives our clients unprecedented opportunities to understand and empathise with their target audiences, and extract market-unlocking insights.

Innovation

International best-practice brainstorming techniques are used in forums with creative consumers to help solve problems and innovate new ideas from the very people these ideas will be aimed at.

Intelligence

With more than a decade of experience in the African market, we have a cache of information, reports and real time trends that can quickly and effectively help you course correct before going to market.



Tell Me How

How Clients use our services.

Here are some examples of problems we have solved for our clients:

How do we create a pair of denim jeans exclusively for african women?

How do we Afrcanise the world's biggest music television channel?

How do we track the purchasing habits of consumers in Sierra Leone?

How do we build the worlds first township based health club?

How do we create disruptive innovation in the beer category?

How do we get consumers to become advocates for ice tea?

How do we get african women to buy premium skincare?

How do we get the unbanked to open bank accounts?

How do we get non-athletes to start road running?

What is the next big extreme sport in Africa?

Why does sex not sell in Africa?

How do we get kids to want to do chores?

Ask IG

Got a problem? Ask us anything.

Free Reports and Case Studies

Browse or download our collection of Free Reports and Case Studies

Consumer Communities

September 2014

African Females

September 2014

Africa Rising

September 2014

Reverse Innovation

The Township Trend Engine

Our Story

Instant Grass was founded on the premise that consumers are your best asset.

  • 2003

    An idea...

    Instant Grass Trend Forecasting launches in Cape Town South Africa with 20 Grasses, 3 cameras and 2 clients.

  • 2004

    Instant Seed

    Instant Grass JHB is opened. The first 2 employees are appointed. Instant Seed, South Africa's first word of mouth agency - is launched. Instant Grass wins the FM agency of the year award.

  • 2005

    East and West Africa

    Instant Grass expands into East Africa, Kenya and Tanzania, with Instant Grass Africa with headquarters in Nairobi. IG Africa broadens its footprint to include Nigeria.

  • 2006

    IG Russia

    Instant Grass enters into a JV with The Creative Factory and Instant Grass Russia is launched in Moscow. IG Russia sets up a Grass network in Kiev to service Ukrainian clients

  • 2007

    The birth of Grasslings

    Instant Grass is operational in 8 countries with over 600 Grasses. Opens a bureau in Tokyo and translates its business model to suit the needs of the Asian Pacific market. Instant Grass introduces the grassling network to include kids between the ages of 12-18 yrs.

  • 2008

    Venus and M.A.N.

    Instant Grass expands its offering by introducing the The Venus Networks to include young mothers and M.A.N. (Male Advocate Network) to cover the discerning male market.

  • 2009

    Consumer Collaboration

    Instant Grass rebrands as Instant Grass Consumer Collaboration Agency, collaborating with consumers between the ages of 12 and 45 yrs. Develops and introduces the Greenhouse System, enabling Grasses around the world to collaborate on a single digital platform.

  • 2010

    EMEA Expansion

    Instant Grass launches networks in Dubai, Jordan, Saudi Arabia, Lebanon and Kuwait. Instant Grass is now active in over 16 countries with more than 2000 grasses.

  • 2011

    New Home

    A new HQ agency opens in Cape Town and the IG app is launched to capitalise on the emergence of the smartphone trend in Africa. The Greenhouse now has over 5000 consumers collaborating in more than 35 cities.

  • 2012

    Phase Two Expansion

    A new JHB agency opens in an exhibition space in the heart of Braamfontein and quickly becomes the heart of the Instant Grass business.

  • 2013

    10 Years young

    To celebrate its 10th year of business, Instant Grass launches bespoke Greenhouse communities allowing clients to develop and own their own consumer collaboration communities.

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    Story!

Our Team

Meet the people at Instant Grass.

Greg Potterton

Founder, Head of Strategy

Dali Tembo

Head of African Business

Brad Shrimpton

Managing Director

Sibulele Situma

Business Unit Director

Kate Snyder

Business Unit Director

Paul White

Strategist, Copy Writer

Jess Jorgensen

Strategist, Johannesburg Office Manager

Nokuphiwa Xulu

Business Unit Manager

Andile Mbete

Youth Culture Expert

Sanele Mawisa

Grass Network Manager (Selfie King)

Anathi Ngqakayi

Network Manager

Loyiso Mzamane

Videographer

Tanya Hill

Project Manager

Cindy Sotywambe

Network Manager

Did we leave you out?

Join our team

If you want to be part of our journey please feel free to send us an email.