We own, manage and represent communities of the most connected, informed and influential young people across the African continent. They are carefully profiled and recruited to connect us with the market segments in which our clients operate and we collaborate with these communities to help solve our clients' business problems - no matter how big or small. If you have 2 minutes, here is a short video on what we do.
Intimate access to the lives of consumers gives our clients unprecedented opportunity to understand and empathise with their target audiences, and extract market-unlocking insight. With more than a decade of experience in the African market, we have a cache of information, reports and real time trends that can quickly and effectively help you course correct before going to market.
International best-practise brainstorming techniques are used in forums with creative consumers to collaboratively solve problems and innovate new ideas.
Identification and relationship building with carefully profiled opinion leaders & influencers, leading to natural brand advocacy. Harnessing the power of word-of-mouth; viral marketing and both on and offline ‘buzz’ campaigns.
Instant Grass Trend Forecasting launches in Cape Town South Africa with 20 Grasses, 3 cameras and 2 clients.
Instant Grass JHB is opened. The first 2 employees are appointed. Instant Seed, South Africa’s first word of mouth agency – is launched. Instant Grass wins the FM agency of the year award.
Expansion into more African markets
Instant Grass expands into East Africa, Kenya and Tanzania, with headquarters in Nairobi. IG Africa broadens its footprint to include Nigeria. IG sets up a bureau in Moscow, Russia.
Instant Grass rebrands as Instant Grass Consumer Collaboration Agency, collaborating with consumers between the ages of 12 and 45 yrs. Develops and introduces the Greenhouse System, enabling Grasses around the world to collaborate on a single digital platform.
Instant Grass launches networks in Dubai, Jordan, Saudi Arabia, Lebanon and Kuwait. Instant Grass is now active in over 16 countries with more than 2000 grasses.
Phase Two Expansion
A new JHB agency opens in an exhibition space in the heart of Braamfontein. The Greenhouse now has over 5000 consumers collaborating in more than 35 cities.
Continued African Growth
IG grows throughout African servicing clients in the main cities of all emerging markets. Develops and appoints an independent African division.
Re-launches as IGI – Instant Grass International.
If you want to be part of our journey please feel free to send us an email.