Cultural Insights

CONSUMER INSIGHT, REAL PEOPLE, REAL INSIGHT, REAL-TIME


At IGI we facilitate a series of dynamic communities of people across the African continent and through a series of bespoke tools we are able to gather consumer insights that we use to solve strategic marketing challenges.


Real People, Real Insights, Real Time


Our Bespoke Tools


The Company We Keep

Real People

Real Insights

Real-time

What you get

Insight and Strategy

Brand Positioning, Brand Architecture, Consumer Segmentation, Consumer Journey Mapping, Communication Strategy & Go-To-Market Strategy

Visual Storytelling

Documentary style standalone videos that bring human stories to life. 360 and VR videos allowing for full immersion into peoples lives.

New Product Development

Consumer driven ideation workshops and human-centered design solutions.

Real-Time Interventions

Quick turnaround testing of product, pack and messaging delivered in real-time.

Brand Spaces

Consumer galleries and exhibitions that bring consumers to life in their immediate context.

Advocate Marketing and Word of Mouth

Identification and relationship building with carefully profiled opinion leaders & influencers, leading to natural brand advocacy. Harnessing the power of word-of-mouth; viral marketing and both on and offline ‘buzz’ campaigns.

Case Studies

Food

For Thought

Free Reports

Let's

Do Some Work

Start a project with us

Cape Town

Unit 301
The Foundry
74 Prestwich Street
Greenpoint
Cape Town
8001
South Africa
Tel: +27 21 425 7355
Email: info@instantgrass.com

Johannesburg

25 Owl Street
Cnr Owl and Stanley Avenue
Auckland Park
Johannesburg
2092
South Africa
Tel: +27 11 026 3801
Email: info@instantgrass.com


Send us a message