Sometimes when things get hot in the office, there’s nothing better to cool you down than…getting inside a fridge.

You get people who have the moves, and then you get people…who have THE MOVES. We took some time out recently to scour the whole world in an attempt to find the best dancer and the best dance moves of 2009. Who would have thought, we’d find both… right here… right now…here at instant Grass. Here’s our Chief executive of cheek, our director of dance moves and… drum roll… our find of 2009: Bra Greg! (NB don’t be intimidated by the rythmic ingenuity of each snap, twist and move…with practise we will all get there). Check it:

This is the zoo

To save money, youth are going out of their way to find bite-sized versions of their favourite products. Like, one of our grasses who mentioned the cool little boxes of Mal Piet wine – the equivalent of a glass of wine but in an awesome portable box that you can take with to a picnic when you don’t want to feel bad for buying a whole bottle of wine.

Some grasses also found that the smaller airtime bundles – like the R5 Cell C airtime and R12 Vodacom airtime – were just enough to allow them to go on Mxit or check their mail on their phones (or FacebookJ). Rad!

So basically, youth are opting for more risk-free buys instead of bulk buy – which means more brands need to get with this. WORD!

Check out the video on Bite-size

Young people are not only making their money stretch further by looking out for cheaper products and services; they reckon it’s actually become cool to buy down!

Grasses mention that they find it much better (and cheaper!) to bring and braai at home or a friend’s place than going out to a premium sushi or cocktail restaurant. A lot of grasses are also looking for more affordable products over expensive labels, saying that standard products also speak more of the kind of person they are – smarter!

People are just finding that simplicity rules, period!

OR check out the vid on the Street Grass page: http://www.bizcommunity.com/Instant_Grass_Trends.html

Remember Sophiatown?!

The images of 50’s marabi high fashion and kwela music are still infused into our youth culture now (think of the retro shades / goggles, Mafikizolo, Kwela Tebza).
Well, some brands are taking advantage of the nostalgia for the ‘good ol’ days’. Take Omo’s ad campaign for instance, ‘Tsamo Reka Omo’ (playing on the children’s game song) brings back flashbacks of dusty streets and fun games for those grew up in the township.

Then there’s the Good Hope FM Kinky Afro ad campaign that shows images of the not-so-cool whites only beaches or some of the ridiculous fashion from the 80’s; and the cooll things we should bring back – the great soulful music from back then.

Some brands really hit the nail by showing how easy it is to make us all emotional about the good ol days.

Do you have any examples of brands that do this? Holler back!!

Check out the vid on the Street Grass