Downgrading: End of Excess PROGRASS

June 19, 2009 / Street Grass / No Comments

Young people are not only making their money stretch further by looking out for cheaper products and services; they reckon it’s actually become cool to buy down!

Grasses mention that they find it much better (and cheaper!) to bring and braai at home or a friend’s place than going out to a premium sushi or cocktail restaurant. A lot of grasses are also looking for more affordable products over expensive labels, saying that standard products also speak more of the kind of person they are – smarter!

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People are just finding that simplicity rules, period!

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OR check out the vid on the Street Grass page: http://www.bizcommunity.com/Instant_Grass_Trends.html

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