Downgrading: End of Excess PROGRASS
Young people are not only making their money stretch further by looking out for cheaper products and services; they reckon it’s actually become cool to buy down!
Grasses mention that they find it much better (and cheaper!) to bring and braai at home or a friend’s place than going out to a premium sushi or cocktail restaurant. A lot of grasses are also looking for more affordable products over expensive labels, saying that standard products also speak more of the kind of person they are – smarter!

People are just finding that simplicity rules, period!

OR check out the vid on the Street Grass page: http://www.bizcommunity.com/Instant_Grass_Trends.html


