Remember Sophiatown?!

The images of 50’s marabi high fashion and kwela music are still infused into our youth culture now (think of the retro shades / goggles, Mafikizolo, Kwela Tebza).
Well, some brands are taking advantage of the nostalgia for the ‘good ol’ days’. Take Omo’s ad campaign for instance, ‘Tsamo Reka Omo’ (playing on the children’s game song) brings back flashbacks of dusty streets and fun games for those grew up in the township.

Then there’s the Good Hope FM Kinky Afro ad campaign that shows images of the not-so-cool whites only beaches or some of the ridiculous fashion from the 80’s; and the cooll things we should bring back – the great soulful music from back then.

Some brands really hit the nail by showing how easy it is to make us all emotional about the good ol days.

Do you have any examples of brands that do this? Holler back!!

Check out the vid on the Street Grass