Think cricket is boring… well, not necessarily. These days, brands are making sure there’s a lot to satisfy your interest even if you’re not a big ICC champions tournament or cricket fan. Check out what these brands have been up to:

“Everysingle brand that is sponsoring this tournament had some sort of an activity going on throughout the day. Emirates had a jumping castle in bright red which one could play a game on to see who could throw the balls into the holes to win certain prizes. They also randomly picked a couple of people out of the crowd and kitted them out in Emirates gear and gave them VIP access to the box and all facilities. They even gave away flights to any destination in the world. Pepsi had a giant Pepsi bottle which you could rock climb up! Yahoo had a group of girls dressed in little purple and white outfits handing out A3 cardboard signs with various catch sayings on it. They too walked and danced around the stadium throughout the match. Reliance Mobile handed out the inflatable batons which you bang together to make noise and Standard Bank handed out massive blue flags with their logo on the one side and the ICC Championships on the other. Reebok had a stall where one could hand in their old kit to go to the local charities and in return be entered into a competition to win top of the range new kit! Personally I think that it is brilliant!”