What’s crackin’ Jack
So… you get interesting brand extensions and then you get INTERESTING BRAND EXTENSIONS. Here’s one that caight the eye: “I’ve seen some interesting imported goods from Spar lately. One of the most suprising of the lot was this Jack Daniels Barbeque sauce and marinade for Braai meat
, it is from the USA and contains no alcohol only Jack Daniels flavouring spice…interesting to say the least! haha They have the Brown Sugar, Spicy and Original No.7 flavours! Interesting…”



1 Comments
Nice, however we all know Jack is strong and has an acquired taste therefore I think the brown sugar should be taken out of the spice offering, it doesn’t represent Jack D and is not consistent with brand- we don’t do sweet.