What’s crackin’ Jack

October 15, 2009 / Prograss / 1 Comment

So… you get interesting brand extensions and then you get INTERESTING BRAND EXTENSIONS. Here’s one that caight the eye: “I’ve seen some interesting imported goods from Spar lately. One of the most suprising of the lot was this Jack Daniels Barbeque sauce and marinade for Braai meat :) , it is from the USA and contains no alcohol only Jack Daniels flavouring spice…interesting to say the least! haha They have the Brown Sugar, Spicy and Original No.7 flavours! Interesting…”

jack daniels 

 

1 Comments

Siphokazi Cimani 18th October 2009 / Reply

Nice, however we all know Jack is strong and has an acquired taste therefore I think the brown sugar should be taken out of the spice offering, it doesn’t represent Jack D and is not consistent with brand- we don’t do sweet.

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