An insight into direct mail
Are you one of those people who forwards email competitions to a hundred of your freinds? Well, you’re in good company. Nice to know though that some of these are actually… um… REAL.
“So you know those emails you get saying “forward this to 10 friends and CC what’s-her-face and you could win a hamper worth xxx”. For some reason I ALWAYS enter them and annoy my friends… you know, JUST IN CASE it’s real… but no one ever believes it… you’re just like “if it’s real i could have won but I was being synical?”..and never hear anything back and lose trust and interest in whatever brand it was. So wanted to share this mail I got with you guys… can you believe it!!! I got a mail announcing the winner and all! I totally trust The Style and Makeover Studio now… clicked through to their website and even going to enter their next competition which is for Christmas. I know Direct Marketing isn’t cutting edge but if you’re going to do it… do it properly or you’ll push me away.”



