So… these days brands have to be one step ahead of consumers. Or better yet, they have to save consumers making an extra unneccesary step to experience their brand. Here’s a cool recent example spotted (and sampled) by one of our CT grasses:

“Dude, how AWESOME are these rtd’s (ready to drink beverages) of your favourite mix?! Captain Morgan & Cola and Bertram’s & Ginger Ale have hit the bottle stores with much appreciation. Perfect for picnics, drinks on the beach and festivals! You know I seem to remember these mixes before but they’ve always been generic… I don’t want “rum & coke”!! I want the brand I know and the brand that I love! FINALLY someones getting it! It’s like they read our minds. Bring on the Jack & Coke guys.”