How do you sell a premium product at a discounted rate without loosing that exclusivity?

“How great is this. Red Bull was representing at Rocking the Daisies in a BEEEEG way. They had the electro tent, awesome DJ’s, their own bar, and their super awesome landrover… but what I loved even more than all that was their “Energy Hours”. Twice a day they had an hour where Red Bull & Vodka was sold at a discounted price from all bars. At 4pm – 5pm and again from 11pm – 12pm, Vodka Red Bull’s were sold for R20… perfect as those are the exact times when you need a kick! Festival going takes it out of you hey! Great way to discount a premium product without losing any brand appeal and making consumers feel like it’s charity!”