The needs of one’s online persona are not dissimilar to those of ones real self. For example, both share the need to look… dashing! Here’s a case in point from Estee Lauder in the US. This is the kind of iniative you can  bet on seeing soon, somewhere here in Mzansi.

“Starting October 16, Estee Lauder will be sponsoring free makeovers and photo shoots at department store cosmetic counters all over the U.S. The cosmetics brand suggests the photos can be used for participants’ online profile photos.”