In the fine words of Vanilla Ice himself “Stop Collaborate & Listen…” and all the brands did. We have all seen Puma do it with Evisu, adidas & Diesel Jeans, Nike & Apple and many more… and this time adidas have done it again with Star Wars.
Now I’m sure some of you have seen it / heard about it / read about it but we thought it deserved a blog entry as our grasses keep feeding us info that peeps are still talking about it. The adidas star wars collection is broken into 3 parts, The Characters Pack, the Vehicles Pack and the Direct Pack which ft Darth Vader and the Storm Troopers…Perhaps Eddie Izzard will bust a pair of these when he comes to Cape Town to do his comedy show? Who knows… experience it all by clicking: here
We will be seeing a lot more collaboration between brands this year… why? Well, author of Brandsense Martin Lindstrom says ..” they believe the payoff is real. It is getting much, much harder for a brand to stand out in its respective category today. As a brand scrambles for consumer attention, aligning with another brand could be an attractive end-run around its competition. It might even propel a brand into a new category…
I don’t know about you, but so far i’m digging what I see in the world of collaboration… check out the launch video below… even David Beckham looks cool in it…
So we featured the last Windhoek ad after Ras Dumisani’s awesome rendition of our anthem, and now we have found a new one. Thank you whoever is responsible for this, we love your steez.
It’s a quarter to Friday and the weekend is ready to be owned by you! I’m sure you’re all getting ready to go large and you’ll need some pre-game tunes to keep you buzzing. One of our grasses (iamwaves) has teamed up with local DJ Lapse to bring us some of the dopest stuff I’ve heard in long.
Check out POPSKARR in all of the following places:
It may not be the newest thing on the block but if its on our grass radars, it’s worth mentioning. Check out this little piece from some of our “lite beer” authorities:
“Last year Castle lite introduced a thermal sensitive ink to their packaging… with a little crest that only appears on the front label when the beer is cold enough to drink…i.e.”perfect drinking temperature when symbol appears” they say. The MOST important thing when drinking a beer is not that you have your brand of choice in hand… I know 80% of guys would trade in their beloved beer of choice if it was warm.. for “whatever’s cold”. We tested it out and we agreed – IT WORKS! Nice one Castle Lite.”
Some of you may have heard / seen someone new at IG HQ. Well yes, you heard / saw right. Her name is Leigh-Anne Jenkins and she is the new face of The Venus Networks. What is that you may ask… well read more about that tomorrow. This is about LA (Leigh-Anne). She joined us about 3 weeks ago and she was imported straight out of Guernsey. Where??P@#%?? We had no clue either!
It’s a tiny little island just south of the UK which you can read about by clicking: here. A few interesting facts that Herman somehow knew about this place is that it only has 65 000 inhabitants, and is only 78 square km’s big! For those that are still puzzling, its the same place that Andrew Lawrence King came from. YOU DON’T KNOW who that is… he is only, like THE MOST famous baroque harpist of ALL TIME…
She studied at Stellenbosch University and so this is her first time in a big city! She is currently working on the very exciting Venus Networks, which you will be hearing a lot more about soon and so far she has been a great addition to the IG Famdamily. Her latest quote is this:
“Everything you see happening is the consequence of that which you are.”
