In the fine words of Vanilla Ice himself “Stop Collaborate & Listen…” and all the brands did. We have all seen Puma do it with Evisu, adidas & Diesel Jeans, Nike & Apple and many more… and this time adidas have done it again with Star Wars.

Now I’m sure some of you have seen it / heard about it / read about it but we thought it deserved a blog entry as our grasses keep feeding us info that peeps are still talking about it. The adidas star wars collection is broken into 3 parts, The Characters Pack, the Vehicles Pack and the Direct Pack which ft Darth Vader and the Storm Troopers…Perhaps Eddie Izzard will bust a pair of these when he comes to Cape Town to do his comedy show? Who knows… experience it all by clicking: here

We will be seeing a lot more collaboration between brands this year… why? Well, author of Brandsense Martin Lindstrom says ..” they believe the payoff is real. It is getting much, much harder for a brand to stand out in its respective category today. As a brand scrambles for consumer attention, aligning with another brand could be an attractive end-run around its competition. It might even propel a brand into a new category…

I don’t know about you, but so far i’m digging what I see in the world of collaboration… check out the launch video below… even David Beckham looks cool in it…