Hey Guys…

So we are regularly in touch with some very cool stuff. And this is VERY VERY cool…

adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 iconic Originals shoes, each printed with an AR code (Augmented Reality Code) on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, Originals will launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals/ARNeighborhood.

Make sure to check out the video here below.

Augemented Reality Footwear