Cool as ICE!
It may not be the newest thing on the block but if its on our grass radars, it’s worth mentioning. Check out this little piece from some of our “lite beer” authorities:
“Last year Castle lite introduced a thermal sensitive ink to their packaging… with a little crest that only appears on the front label when the beer is cold enough to drink…i.e.”perfect drinking temperature when symbol appears” they say. The MOST important thing when drinking a beer is not that you have your brand of choice in hand… I know 80% of guys would trade in their beloved beer of choice if it was warm.. for “whatever’s cold”. We tested it out and we agreed – IT WORKS! Nice one Castle Lite.”
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The castle lite gimick is awesome!
What most people don’t know is that the beer is not a LIGHT beer in terms of alcohol by volume.
Many peeps don’t like drinking light beer cos it takes longer to get pissed!
Castle lite is a beer with 4 percent alcohol but caters for the weight and health conscious individual!
The lite! Stands for low in total energy with only 125kj and less carbs than windhoek light!
Making it the premium lite beer! Not in volume but in carb intake.
The advertising and humorous spin makes it cut into the bee market who perceive castle lite now maybe a alternative to heineken.
The re packaging has also been enhanced to a more neon green than before!
Interesting brand to follow!