Monthly Archives: January 2010

The youth are the vanguard of change. And they’ve changed the world of marketing forever. Brands can no longer dictate, they must now collaborate. At Instant Grass, we collaborate 24/7 with a network of the most connected, informed and influential …

Traditional research methods are increasingly obsolete. At Instant Grass, we pioneered a conversational approach to gathering insights and intelligence, to create a natural environment where honest thoughts and feelings are shared. Our grasses know they can be completely blunt with …

Gone are the days when the men in white coats drove the innovation process. In today’s Wikinomic world, it is the forward-thinking consumer saying ‘this is what we want, now go and make it’. Instant Grass has been using its Colab …

Youth don’t believe what they’re told. At least, not when it comes to conventional marketing messages. The only people they believe are each other. We take a strategic approach to creating word-of-mouth for our clients, putting the ‘stickiest’ stories and …

At the end of last year IG had a flippn rad opportunity to feature some of our top grasses and trend forecasters in the Cosmopolitan Magazine  January issue Style Counsel pages done by none other than Cape Town’s own style …

Happy Wednesday all, it’s basically the weekend as of today so start thinking hard about rad ways to spend it (alternatively ask us). But that aside there is something exciting to share. IG is…wait for it…HIRING! This is not a …

QR codes are taking up a lot of our daily lives at the moment – they’re the newest way to access info on the interweb quickly, efficiently, and fatly, and you… yes You! are one of the first hooked up …

Most companies spend their end of year function eating bad buffet at a restaurant no doubt connected to a hotel group with a sun in the name (just saying). Anyway we’re not into boiled carrots and rice here at IG …

Vinyl toys…. “I saw this at a store in Cavendish Square. I thought it was a pretty cool theme for the Japanese doll since i havent seen anything like it. Since im a big basketball fan and obvious sneakerhead it …