Monthly Archives: February 2010
Nike Sportswear x Kronk
Kronk has got to be one of South Africa’s best known graphic designers having done some of the raddest work we have seen come out of our super talented country. This however is not a random Kronk punt but rather …
Read Moreon the run
morning all So someone came up to my desk earlier and asked if I had one of those electric cigarette things. I was pretty confused about what they meant, and then I realised that it was the ultimate coolness of …
Read MoreMcQueen is Dead. Long Live McQueen.
Morning all. The IG office is a sombre mood this morning. We are all shocked by the sudden death of legendary designer Alexander McQueen. We all know how great he was so instead of rattling on we’ve included a video …
Read MoreNeighborhoodism
What’s driving Youth culture at the moment? Is it the local brand or is it the international brand? If you’re asking this question, take a peak at our latest street grass. It’s an interesting look at some of the brands …
Read MoreMeaning
This latest edition of Street Grass talks about how the Youth are searching for meaning in their everyday lives. Is your brand contributing to the clutter of materialism or is it presenting an altruistic safe haven for the youth? If …
Read MoreAnimalatest
Recently, we at Instant Grass picked up on how the Youth are adopting new spins, on expired perceptions of their continent. This months micro trend illustrates how we can bring relevance to something we would never naturally associate with urban …
Read MoreObama Jeans…
Fashions come and go, but jeans are never out of style. This season, the overall look is dressy and elegant. Even President “Cool” got teased when he busted his “dad jeans” or as Jimmy Kimmel called them: “Barack O’Mama Jeans” …
Read MoreStratos Project
Last week one of our most “Extreme” Seeders Mr Dave came in and showed us something very cool that his company is sponsoring… And so we thought we gotta share it with you. In the next few months a daredevil …
Read MorePants on the Ground
Hey Guys & Gals, GET EXCITED, because this is Seaon 1 Ep 1 of the coolest, craziest,cheesiest video blog to hit town! Once a week we will be doing a video blog about a trend / office life / cool …
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