You must be living under a rock if you haven’t noticed that Grolsch beer is taking over this city. Slow infiltration of Grolsch drafts and swingtops into bars, adverts at the movies, sponsoring the Design Indaba – the list goes for days.

One of our grasses noticed the same thing, he tells us:

“I just loved what Grolsch did at the Design Indaba, it showed:

- innovation

- differentiation

- and spunked a brand up that was perceived as WAY to expensive as first:

I think the marketing intrinsics of Grolsch, a brand that says “Craftmenship is Mastery , was displayed in this artwork.

what I ahve realised, consumers get bored by mediocrity, beer is not a conessiuer product, where taste always plays a big role. I believe innovation is key to a beer market.

windhoek did well with unique advertising

Heineken was the aspirational brand of choice amongst BEE entrepenuers.

Castle Lite is the new innovative brand on the block with quirky emotional appeal.

BUT grolsch offers a unique artistic and stylish appeal, far greater and premium. that any of the competiiton..

FOR NOW…”