A Few weeks ago Mr Max Mogale @maxmantshane graced us with his ill photo skills on what turned out to be an awesome photo shoot… at IG HQ in Greenpoint, Cape Town. We thought we would put a face to the name, and give you a little background about each person…

…The Bosses…

Greg Potterton (Mr GQ)

Always rocking a new pair of designer jeans, Greg is our very own in house Mr GQ. One of the co-founders of Take That Instant Grass, Greg heads up all things Strategic. When not sitting in his office, strategizing and listening to any band started by David Grohl, Greg can be found trademarking his latest catch phrases ” I can tell you for free” and ” Are you driving the business forward? ” His new found love for Jack Russles has established him as The Leading Dog Whisperer in Cape Town. True Story.  When not taking long walks on the beach, Greg can be found rocking his Ray Ban shades in The V&A Waterfront. All seriousness aside, Greg is a brand consultant, marketer and strategist extraordinaire. With over 15 years of branding and experience, Greg is always on the forefront of all things cool. True Story.

Ian Calvert (The God Father)

Ian, aka ‘Bert’  co-founder of Instant Grass, began his EPIC career at Ogilvy in London, before moving to Ogilvy Cape Town, becoming the youngest ever Board Director at the age of 29 (no jokes) back in  nineteen fifty… something! Originally from Yorkshire, some say that he invented the words “Pub” , “Spud” and ” Grass “. Others say that back in the UK, Ian once posed to be the face and body of Strongbow Cider. When he is not managing the various clients Instant Grass have, he can be found sitting back, rocking a pair of newly polished cow boy boots and strumming his newest guitar whilst singing in Russian. Since Instant Grass opened in Russia, Ian has been working hard on his russian. He has since learnt the basics and can say things like “I like your furry hat” , ” Where can I catch some good swell this weekend?” and ” They don’t make them how they used to.” Apart from his many years experience at Ogilvy, starting Bull Calvert Pace in 2002 (now Lowe Bull) his strategic mindset and client service wisdom has put Instant Grass on the map both in Africa and Internationally, and 7 years later is heading up the worlds leading youth trendspotting and insight agency.

… stay tuned from more behind the scenes office stories… and the rest of the crew!…