So the young creative circle that comes around once a month at the Thesis Social Jam Sessions in Mofolo Soweto, has joined hands and come up with the “I Love Soweto’ campaign. Built on the same principles as the “You make Joburg Great” campaign but with less to no budget, this campaign is made to inspire the people of Soweto to take shape of this wonderful hood_burb of ours. The Rich history of this neighborhood is built in the trenches and is seen through the sweat and tears of it’s inhabitants who differ in many ways. Not in many places around the world are you bound to see a cow’s head (Iskopo) being sold next to a mall that has multinational food outlets like KFC.

Coming together for this campaign is a writer, photographer, models, fashion label, stylist and a DJ. These photos were shot around Soweto on the weekend of the 27th of March and were officially launched at Thesis Social Jam Session on the 4th of April 2010. Already the campaign has grown viral with websites like between 10and5 and studio 83 catching up to the creative force of Thesis.
Shot by Uviwe Mangweni, Styled by Nombulelo Dhlomo and Mangaliso Mbitsana and Modeled by Buli & Mangstar…
The second phase of the series included a collaboration with BCUC, a Soweto based band that plays afrobeat and is Europe bound for their summer. It also included posters designed by illustrators that are for sale at Thesis Concept Store. This is a true collaboration project of the Youth of Soweto.
Flickr link to the rest of the series

http://www.flickr.com/photos/thesissocialjamsessions/sets/72157623777197253/

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