Monthly Archives: June 2010


Amstel dancin in Soweto: how to start a movement

I watched a great Ted Talks last week on “How to Start a Movement”. The basic concept is: do somethin out there, and look after your loyals – as they’ll be the first to follow. Once the masses, who previously …

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Is it Time for a TV Ref…

Ok, so after this last weekend of FIFA World Cup Action, we can all agree that the Ref’s are no longer equipped for the pace of modern day soccer. If you go back to the vast number of decisions during …

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Life in the Fast Lane with VW

(via PSFK) We all know that Germans have a need for speed , auto giant Volkswagen has created a “Fast Lane” slide at the Alexanderplatz subway station in Berlin. So all them subway goers have the choice to either take …

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Puma feels the love…

(Via @Cherryflava) So the boys over at Chery Flava shared this with us, and because Puma are one of our clients we thought we’d share the love with all of you… check how they managed to get a bunch of …

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Nike Takes over Jozi…

Not so long ago we posted the Nike’s Write The Future TV Commercial (its the one that plays in between the soccer matches) …if you still have not seen it… you need a slap! Now in Jozi the campaign is …

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Opening World Cup Pics…Amazing

The Boston Globe has done it again… The 2010 FIFA World Cup opened last Friday here in Mzantsi,  after years of preparation, skepticism and criticism, the Opening Ceremony took place at Soccer City Stadium – the first matches taking place …

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Instant Grass gets Interviewed…

Instant Grass got interviewed by Quirk E-Marketing…on youth culture… check it here… by Alexandra Rees (Quirk) In this day and age, it’s pretty difficult to put your finger on what’s cool. At the recentGeneration Next Awards Survey, Coca Cola came top …

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Supersport Fail

So Today, the office walked down to the Giant Vuvuzela at the end of the unfinished Highway in Cape Town CBD. We got there and at 12:00 the town exploded with people on roofs, balconies, cars, bakkies, sticking out of …

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Pop Up Idea Shop…

So some of you may have come across this, but I thought it was a very cool initiative so decided to give it a post. It’s called the Idea Shop, and its a concept brought about by Ogilvy UK. Idea …

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9 Days to Go…

One of our top grasses, Nqaba – who does us all proud by landing planes safely at O.R Tambo, went to the game between Bafana Bafana & Columbia. Soccer City came alive with a sea of yellow & green with …

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