I watched a great Ted Talks last week on “How to Start a Movement”. The basic concept is: do somethin out there, and look after your loyals – as they’ll be the first to follow. Once the masses, who previously sat on the sidelines too embarrassed to be different, see more than a loner dancin in a field, they’ll switch to the Other Side. The Tipping Point has been reached. Oooohhhh. Great vid – watch it here…

Today we came across a wikkid example of this in SA – possibly one of the raddest activations i seen in a long time. Amstel in Soweto at the Bara taxi ranks do a flashmob dans (early June). This is friggin amazing because:
…the song hit home. in a big way
…high traffic area, guaranteed for success
…it’s the perfect example of starting a movement – check how many ppl NOT wearing campaign shirts get groovy, aii
…they’ve gone through all that effort to let ppl know Amstels are R10. Yes, u hrd right – 10smackers!! nice.

Viva 2010! Viva Amstel for R10!
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