Not so long ago we posted the Nike’s Write The Future TV Commercial (its the one that plays in between the soccer matches) …if you still have not seen it… you need a slap! Now in Jozi the campaign is taking an innovative approach by merging social media and World Cup activities to forge a truly interactive experience. Fans & peeps all over jozi can “submit a 57-character inspirational message through Facebook, Twitter, MXit (a South African social network), and QQ (a Chinese social network) and choose an accompanying picture of their favorite soccer player to have it headlined on the Life Center” , one of Jozi’s largest skyscrapers. 100 fan-generated headlines are selected each night to be displayed on Africa’s largest interactive LED screen.

HOW BIIIIGGG is IT: F#%^IN BIG: Measuring 44 meters high by 42 meters wide and hoisted 30 stories high. When a message is chosen and displayed, the fan receives a personalized notification with a picture of the headline and the accompanying animation of their favorite soccer player….

Cool. We think so. Hit the social media nail on the head. Yup. High Five Nike