So some of you may have come across this, but I thought it was a very cool initiative so decided to give it a post.

It’s called the Idea Shop, and its a concept brought about by Ogilvy UK. Idea Shop, It’s a pop-up marketing agency, that will be popping-up on July 8th, 9th and 10th, in a little shop in Roman Road, East London.

What is all about well, they’re giving away free advertising and marketing ideas to anyone who wants them. They especially like to see small and medium businesses, charities, social enterprises, community groups, arts projects, artists and entrepreneurs.

How does it work? Simple. Over a 90 minute thinking session their experts will help you with any marketing problem, whether it’s related to PR, advertising, online, social media, events, strategy, design, copywriting, branding or something else. People apply, and once selected, bang you have yourself a 90min session with some of the top experts in the industry for 90mins. Very cool.