Old Spice, if you have not seen it yet, has probably come out with one of the most entertaining and brilliant online campaigns ever, in the history of the internet, ever! The Old Spice character Isaiah Mustafa has been doing personalised video messages to users commenting on the commercials on Twitter, YouTube & Facebook. He has replied to over 50 comments which include celebs like Alyssa Milano, Elen, Perez Hilton as well as to brands such as Twitter, Gillette & Starbucks.

Visit the Old Spice You Tube page to see them all by clicking here. (select the responses video button in the top right corner)

It’s time to be a manly man. We think its brilliant, makes me what to go a buy a stash of Old Spice Body wash.

Great work from Wieden + Kennedy.

Trust me you are gonna wanna watch all 50…. great campaign… SWAN DIVE!