Monthly Archives: August 2010


Why Social Media Campaigns Fail

(Via PSFK) Brand Science Institute, a German think tank specializing in brand management, conducted a study on corporate social media projects during the past 7 months. The research sought to understand why (most) social media projects appear to not meet …

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What Is It About 20-Somethings?

Via (NY Times): This question pops up everywhere, underlying concerns about “failure to launch” and “boomerang kids.” Two new sitcoms feature grown children moving back in with their parents — “$#*! My Dad Says,” starring William Shatner as a divorced curmudgeon …

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Pop up Party… Create instant Demand…

Over 200 delegates at the Cannes Lions Advertising Festival assembled on the beach at Cannes to stage the first ever Improv Everywhere mission: create the most exclusive party of the night! It goes to show that even if you create …

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Call Cellphones & Landlines from Gmail…

(Via Mashable) Google announced the integration of Google Voice into GMail today, and as a promotion for the service, they will be placing a number of British-style phone booths at colleges and airports around the US. The booths will allow …

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The Old Spice Guy wins an Emmy Award…

I guess a big congratulations should go out to Old Spice… The original ad from the clever and massively successful campaign that blitzed the internet recently took home a Creative Emmy Award for Best Commercial of the Year… If you are a …

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A different way at promoting a horror movie…

By now you should have all come across a site called Chatroulette. Most have heard about it and might have even tried it out at least once; in a group. For those who are a bit confused & new to this, …

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Nike & Footlocker Get it Right…

(Via Gallery on 4th) Check this out peeps… Nike recently collaborated with sneaker giant Footlocker and has since brought out a couple ad’s to show off this epic colab. They brought out 2 versions… The Educators for the US and …

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Awesomeness Reminders…It was only a matter of time

We recently came across this random service… and well it was only a matter of time… we know all our Grasses are already awesome, but feel free to send it to those who are not grasses yet… How great would …

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AXE CAN CLEAN YOUR BALLS…

We just came across this vid thanks to our friends over at DontParty.  Have a look at this new Axe commercial! It’s got some of the boys favourite, Jamie Presley and another rather good looking brit who assists Jamie with the …

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Vintage Social Media Ad’s…

Anth, aka Anthizzle, share these with us at IG HQ, we dug em so we thought we would share them with you… check out the fake vintage pics below… very cool… Advertising Agency: Moma, Sao Paulo, Brazil Creative Director: Rodolfo …

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