A different way at promoting a horror movie…

August 25, 2010 / Social Media,Technology / No Comments

By now you should have all come across a site called Chatroulette. Most have heard about it and might have even tried it out at least once; in a group. For those who are a bit confused & new to this, it essentially randomly connects different people who can then video chat with each other; with an option to cut the conversation short whenever they want to.

To be blunt…Chatroulette usually ends up having a lot of boys on it who want to see some nudity. (Lets just call it for what it is).

We recently came across quite a clever campaign… To promote a new horror movie (The Last Exorcism) this is exactly what the marketers tapped into. Excited boys and desperate young men who are all eyes and unsuspecting of what is to come…. Who knew that there was some business use for this platform. .. check out this video below…

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