It’s interesting to see more and more brands (and now magazines) asking day-to-day consumers / people to generate ideas and contribute content. The December issue of Cosmopolitan magazine includes contributions from the likes of (amongst others)Rio Allen (filmmaker by trade), LeCrush100 (stalker by trade) and Rudi Cronje (musician, Brands Rock employee and self-proclaimed unboring drinker for amusement). The integration of social media in these boys’ (and girls?) lives ensures their posting of said content contributions in various online platforms, which in turn opens up an entire new market for Cosmo, over and above your stereotypical Cosmo reader. Just to be clear, this post is mere speculation and not out to prove or disprove anything.

I wonder if this…

…and this…

…have anything to do with this:

?