Blue Bean TVC2 from Luma on Vimeo.

The consumer is King! This is being proven more and more with campaigns both internationally and locally, as brands look to their consumers to generate content and dictate campaign direction. The newest example we’ve seen locally of this is a “Design your own credit card” drive by Blue Bean, a division of Standard Bank. Blue Bean invites their customers to either upload a picture or choose from a gallery, giving them the opportunity to “Live out loud with a personalised BLUEBEAN Credit Card* that shows the world the real YOU.” Check out their step-by-step directions on the website.

(thanks 10and5)