Hey! So this week on CNBC’s Media and Money – they interviewed Ian, co-founder of Instant Grass, and asked his advise on growing a brand in an untapped market, the challenges marketers face in communicating to the masses as well as how to best understand and aim campaigns to lower income markets.

In the 2 part interview discussion below, you will hear from the MD of Minanawe Marketing GG Alcock, Executive Director at The Brand Union Terry Behan and from their CPT studios our MD Ian Calvert.