Sampling is one of the most powerful branding tools out there. From getting a little vial of perfume with a magazine to trying on clothes or even taking a car for a test drive – this is all a form of sampling. The goal of sampling, of course, is to help you imagine what your life would be like with this product and ideally to help you realise that you couldn’t possibly live your life without the product.

But how do you make trying on clothes, or any of this sampling behaviour easier for the consumer? The answer is Augmented Reality (AR), and it is taking off everywhere. This piece from Forevermark shows how AR can move from something a little bit gimicky to a real, useful marketing tool. What better way to drive online sales than to allow people to try on jewellery in the comfort of their own home? At the same time, it also taps into the joy people feel at using ‘new’ technology. It’s always more exciting and interesting as an experience. And at the end of the day, the easier you make it for people to buy your product, the higher the chances of it actually happening. Great stuff!

Thanks to Cape Town Girl for the link!