Author Archives: paul

Here’s a great stunt by Lynx in Australia (a different brand name for what we call Axe in South Africa). The greatest thing about this stunt is not just the creativity of the ad, but the word of mouth buzz …

Just saw this trailer for a new series starting in the States. It’s produced by JJ Abrams, who was behind a little series you may remember called Lost. In this new series – Revolution, we’re in the near future when …

Every now and then, the world of Hip Hop needs to be shaken up a little bit. People need to see the bigger picture, and that’s what Krispy Kreme does. With rhymes to challenge the likes of KRS One and …

The best things in life are free. *mumble mumble mumble mumble* birds and bees. I want money… That’s what I want. All eighties comedy movie montages aside, it’s worth mentioning that Yesterday’s Pupil is doing the right thing and giving …

How do you educate people about the importance of leaving a crime scene alone? We all know the need to rubberneck, to get in all the gory details – we see it every time there’s an accident on the road. …

Perhaps it’s because of the rumoured end of the world in December, but 2012 looks set to be one of the best years for movies in recent memory. We’ve just had The Avengers released (which everyone is saying is awesome) …

We take things seriously here at Instant Grass. We know the quality of a good debate and we know how powerful it can be to hash out the most important issues of the day. That is why we are trying …

In the modern world, Word of Mouth is becoming more important than ever, especially in South Africa. People are becoming more and more wise to the ways of advertisers and they want authenticity in their brand messages, something they can …

Here’s Nando’s response to Santam from last week – love how they’ve gone above and beyond what Santam suggested – great way to do good and push your brand forward at the same time. A hearty round of applause to …

If you were paying attention to our blog a week or two ago, you would have noticed the Nando’s spoof ad we put up – poking fun at Santam’s Ben Kingsley piece. Well, the good news is Santam has hit …