IGI collaborated with a panel of young South African girls in order to experience a day in their lives.
IGI recruited and hosted a series of consumer innovation workshops which allowed the consumer and the client to co-create product and services specific to the youth market.
IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products.
IGI worked with consumers to identify key subcultures, scenes and emerging activities across 9 African countries.
IGI develop a series of bespoke consumer communities made up of opinion leaders and trend spotters in Nigeria, Kenya, Egypt and The Middle East.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
Cape TownUnit 301