One of South Africa's top 3 cellular networks recognized that in order to get a competitive advantage they needed to embrace the opportunity in disruptive innovation.
IGI recruited and hosted a series of consumer innovation workshops which allowed the consumer and the client to co-create products and services specific to the youth market. We then collaborated with opinion leaders across multiple disciplines to take this thinking to the next level.
A thriving consumer community that enabled real-time design thinking and the opportunity for quick concept testing and ongoing course correction.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
IGI facilitated a panel of heavy viewers and collaborated with them to understand their viewing habits, preference and needs in order to determine how and why men watch what they do.
IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products.
Cape TownUnit 301