Category Archives: Advertising

When you’re Coke – and you’ve been doing great ads for years, how do you improve upon that? As arguably, the biggest brand in the world – what can you do to set yourself apart? What about chatting to Mark …

It seems redundant to say it again. But we’ll say it again. The Old Spice ads are always on point. Funny, memorable – and now with an Olympics theme. That beard that pops onto the kid’s face at the end …

So what happens if you take some of the best Nike skateboarders, ship them off to China and let them loose with cameras attached to themselves? You get the new ad for NikeSB – which even as a non-skater, makes …

This is quite a long video, but it’s worth every second. Using a whole lot of Go-Pros and a whole lot of balls, Ken Block took the streets of San Francisco in his rally car and owned the entire city. …

Here’s a great ad by two great brands that we love. NikeSB teamed up with Levi’s to create the 511 Skateboarding jeans – designed to move and breathe like Nike sportswear, but with the Levi’s denim touch.     Tech …

There’s something great about this ad for Getty Images. It tells an interesting and compelling story and it does it all through a direct product demonstration. So, much like you see people testing out non-stick pans on infomercials, in some …

Fresh for Euro 2012, Nike has produced an amazing, interactive YouTube experience. Featuring more soccer stars than you can shake a yellow card at, this is Nike at their best. It is bold. It is aggressive. It is innovative. It …

Here’s a great stunt by Lynx in Australia (a different brand name for what we call Axe in South Africa). The greatest thing about this stunt is not just the creativity of the ad, but the word of mouth buzz …

In the modern world, Word of Mouth is becoming more important than ever, especially in South Africa. People are becoming more and more wise to the ways of advertisers and they want authenticity in their brand messages, something they can …

If you were paying attention to our blog a week or two ago, you would have noticed the Nando’s spoof ad we put up – poking fun at Santam’s Ben Kingsley piece. Well, the good news is Santam has hit …