Category Archives: Advertising

It’s a little bit old to say things like, “Nando’s have done it again!” But – Nando’s have done it again. Basing their new ad on Santam’s Ben Kingsley masterpiece, they have ensured they create even more buzz about their …

If you haven’t seen it yet and the phrase ‘push to add drama’ hasn’t appeared in your life. What’s so great though, is while this is a great activation – it wasn’t really designed for just the people in that …

We’ve come a long way in the advertising world. From our humble beginnings as shysters and hucksters, travelling through the American West with naught but snake-oil and the gift-of-the-gab, we really have done well to cement our place in society. …

Hi everyone, You might be reading this because you’re on the Internet. In fact – you’re probably a fairly clued up ‘netizen’ if you’re checking out this blog. The chances are that you’ve probably spent a fair amount of time …

When you think of ice cream, what are the first things that come to mind? Treats, creaminess, sweetness, cherries, chocolate, vanilla, indulgence… What about social justice? Since their inception, Ben & Jerry’s have been a brand with very defined values, …

adidas South Africa in Maputo, Mozambique 2011 from adi three leaf on Vimeo.   Love this video for Adidas Skateboarding – shot in Africa by Africans! The setting in Maputo, Mozambique is amazing as well. So nice to see advertising …

Here’s a great example of a great idea with a great launch strategy. It’s called Dollar Shave Club. You pay $1 a month and they send you a basic razor, with new blades every single month. No more forgetting, no …

Love the ad, love the idea. Love the execution. Love the product. Can’t wait to see how this changes the way people live and move. Interested to see how it becomes a fashion statement, just like the Livestrong band. Hope …

How about an advert with facial recognition software? One that can see whether you are a man or a woman and respond accordingly? That’s exactly what Choices for Girls has just created – an augmented reality bus stop ad in …

When you’re a sports shoe brand that peaked, in the eyes of many, in the early 2000s, what do you do to reclaim some market share? To get people talking about your brand like they used to? How do you …