Category Archives: Bizcommunity

(Via Mckinsey Quarterly) Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth …

What’s driving Youth culture at the moment? Is it the local brand or is it the international brand? If you’re asking this question, take a peak at our latest street grass. It’s an interesting look at some of the brands …

This latest edition of Street Grass talks about how the Youth are searching for meaning in their everyday lives. Is your brand contributing to the clutter of materialism or is it presenting an altruistic safe haven for the youth? If …

Recently, we at Instant Grass picked up on how the Youth are adopting new spins, on expired perceptions of their continent. This months micro trend illustrates how we can bring relevance to something we would never naturally associate with urban …

South African marketers are rapidly catching up with their international counterparts in adopting word-of-mouth as an integral channel in their communications mix. While other media channels have shown around a 10% decline around the world, spend on Word-of-mouth in the …

In this month’s edition of STREET GRASS, IG turns its attention towards 3 new developments “hot off the street” in the youth market. To start off with, we shine a spotlight on the youth market’s unquenchable thirst for affordable indulgence (despite …

We all know that brands throw quadrillions of Rands to be the “Official” sponsor of events like WC2010. Do the youth care, is it worth the money or in a DIY culture like SA are there more efficient ways to …

Whilst R&D teams strive to deliver the ultimate brand with the ultimate features we have realised that the youth often use products in ways that are novel, creative and sometimes completely nuts. Check out the following peeps adapting their favorite …

Hey there! Instant Grass has just launched STREET GRASS; an on-going report featured on our new informative Biz Community (the definitive portal for the Marketing world) press office. STREET GRASS will not only show how we use our grasses’ trend …

Whilst we all know that no one is immune to the global recession, it is the youth market that seems to have been the most resilient when it comes to recession proofing their lives. In Instant Grass’ recently published Project …