Category Archives: Consumer Behaviour

Finally! QR  codes that serve a real purpose.   Based on the consumer insight that couples book their getaways together, sitting next to each in front of the computer, Scandinavian Airlines used two different QR codes, to be scanned by …

  It seems the DA youth have created something of a monster. This poster was uploaded to Facebook yesterday and has caused nothing but drama since. All across Internetland, people have been wailing and gnashing their teeth, mashing their keyboards …

Here’s our Trendscape video for 2012, with our top 10 trends that we think will make a splash in 2012. Let us know what you think!

In this soon-to-be campaign from Levi’s they are collaborating with consumers in new ways – putting their advertising in the hands of their greatest fans. Users of Instagram are encouraged to upload pictures of themselves as Levi’s models, with the …

Haha I know a lot of people who need this. Lovely idea, very similar to a Google Labs application that you can activate in your gmail, that stops you sending a mail during certain hours unless you can solve a …

Blue Bean TVC2 from Luma on Vimeo. The consumer is King! This is being proven more and more with campaigns both internationally and locally, as brands look to their consumers to generate content and dictate campaign direction. The newest example …

(Via PSFK) Brand Science Institute, a German think tank specializing in brand management, conducted a study on corporate social media projects during the past 7 months. The research sought to understand why (most) social media projects appear to not meet …

Via (NY Times): This question pops up everywhere, underlying concerns about “failure to launch” and “boomerang kids.” Two new sitcoms feature grown children moving back in with their parents — “$#*! My Dad Says,” starring William Shatner as a divorced curmudgeon …

Over 200 delegates at the Cannes Lions Advertising Festival assembled on the beach at Cannes to stage the first ever Improv Everywhere mission: create the most exclusive party of the night! It goes to show that even if you create …