(Via Gallery on 4th) Check this out peeps… Nike recently collaborated with sneaker giant Footlocker and has since brought out a couple ad’s to show off this epic colab. They brought out 2 versions… The Educators for the US and I AM THE RULES for Europe… We think this is sick… this is what its about:

School is back in session, and we’ve brought on some new faculty to help the kids train for the upcoming season. Featuring Rajon Rondo, Amare Stoudemire, Justin Tuck, Desean Jackson and Sanya Richards. Practice Hard. Play Hard. Get Educated.

This is what we’ve all been waiting for!
Finally the release of the full length video. Party in Cape Town on Saturday was dope, pics to follow
But for now enjoy!

No matter what you do…you will NEVER be as cool as this guy.

Ever.

Thanks Jess.

Louis Vuitton has launched a new campaign featuring footballing legends Pele, Diego Maradona and Zinedine Zidane, and has also revealed it is creating a new case for the World Cup trophy.

So Jean-Pierre, our hook up at Louis Vuitton, just called us to tell us about this damn friggen cool campaign.  The activity, which appears in the May issues of international magazines, has been created by Ogilvy Paris and shot by Annie Leibovitz. The images portray the stars from Brazil, Argentina and France meeting up in a bar in Madrid, and then playing a game of table football. Now this is just F(#U$in cool. The activity is supported online through the website www.louisvuittonjourneys.com/legends , which features a conversation between the three players who recall their careers and the matches they played in.

LV also announced a partnership with FIFA, in which the fashion label will create a new travel case for the FIFA World Cup Trophy. Currently in the design stage, it will be used for the first time at the 2010 FIFA World Cup here is Mzanzi.

The trophy remains in the possession of FIFA, while the winner of the World Cup takes home the FIFA World Cup Winner’s Trophy.

Louis Vuitton at its workshop in Asnières, France, designs and makes around 450 special orders, such as the FIFA travel case, every year.

Antoine Arnault, head of communications for Louis Vuitton said: ‘The world cup trophy should be brought on to the pitch in its case and revealed by a Louis Vuitton ambassador, in front of millions of fans and viewers.’

Arnault said: “By working with Pele, Zidane and Maradona for this campaign, we have wanted to use some international legends, not football stars. This new campaign, as well as the special order from FIFA, are not for us a step into football as a sport. It is very good timing for FIFA to place this order just before the world Cup, when millions of viewers will be united all around the world.’

Louis Vuitton at its workshop in Asnières, France, designs and makes around 450 special orders, such as the FIFA travel case, every year.

I don’t know about you lot, but damn I wouldn’t mind getting my hands on one of these….

IF you feeling generous, hook your mother up with one of these for Mothers Day this Sunday…

http://www.louisvuitton.com/us/flash/index.jsp?direct1=home_entry_us

Anth’s new shirt from InstantGrass on Vimeo.

Hello y’all

So there’s two things we take pretty seriously here at the IG office. The first is fun and the second is fashion – we wanted to share these passions with you. Anth bought a fancy new Adidas 2010 hoodie and did a little show for us. We don’t want to ruin the surprise…

Enjoy & hopefully this puts a bit of a Monday smile on your face

A while ago we posted some pics of the colab between Kronk and Nike for the World Cup. These items are launching here next week so there’s excitement all over the place. Here is a little taster just released about what’s to come. Update on the launch party soon. For now happy friday and enjoy