So we know the guys over at Head Honcho pretty well, and we super proud of their latest achievement… They have just become the first local brand to be stocked in Sportscene. So who is Head Honcho…

Head Honcho Clothing is a burgeoning Cape Town-based clothing company founded in November 2008 by Nick Kaoma and Mzoxolo Gcwabe. Head Honcho designs, manufactures and markets streetwear clothing that appeals to an urban market that comprises of trend-loving and boundary-pushing young South Africans. The company has grown its product line from just t-shirts and caps a season ago to include cardigans, varsity jackets, hoodies, shirts, tank tops and vest dresses for ladies. They say that as a brand their mission as a brand is to ” blaze a new trail, pioneer new fashion techniques and discover new ways of interacting with young urban South Africans. We want to  not only to produce attractive fashion, but also to ensure that the clothing is embedded with a core underlying
message.”

So be sure to check out their stuff in the various Sportscenes around the country listed below:

MENLYN PARK Pretoria
SANDTON CITY Joburg
EASTGATE Joburg
MAPONYA MALL Soweto
THE GATEWAY Durban
PAVILION Durban
GREENACRES P.E.
MIMOSA MALL Bloemfontein
CAVENDISH SQUARE Cape Town
CANAL WALK Cape Town

Those of you that are familiar with the fingers typing this post will know that I am also a major lover not only of sneakers but also of the WeSC (WeAretheSuperlativeConspiracy) brand. Anyway that’s more of an incidental fact but it gives an explaination as to how I came across this pretty amazing piece of technology. Everyday we brainstorm about how to implement various social media campaigns but then you see a product like this and you realise that sometimes the campaign lies somewhere inbetween the development of your product, rather than post development.

So WeSC is using this crazy crazy idea, using a system usually used to track stock they can now create a whole community for you through your sneakers. Yes. I said it. Sneakers. The old saying “if you walked a mile in my shoes…” well now you pretty much can using a combination of technologies and social media. I won’t say much more cause the video kind of breaks it down blow by blow. The potential for something like this is infinate. Check out the video for more!

Happy February (almost)

Hello!

So I know by now we’ve all watched the Influencer video, and if you haven’t you really should, so check it here…

But yeah so the term “influencer” that maybe wasn’t so widespread before has now become a commonly used term in spheres going a lot wider than just the old marketing fraternity.

Anyway so what’s the point? Well super sexy luxury brand Louis Vuitton has used a variety of influncers in its Spring/Summer 2011 lookbook. They’ve rounded up trendsetters from all walks of the entertainment industry with the mix including actresses, models, DJs, and even an aristocrat The rest of the group ranges from recording artists to professional athletes.

Obviously the ladies are all insanely gorgeous so it’s not exactly a total walk in the opposite direction, maybe one day things will change but for now the move is pretty rock ‘n roll in my opinion.

The team over at H&M in Sweden have linked up with a local fashion blogger Elin Kling to create a small collection which will be launched on 3 February in Sweden. Asking why they made this decision the marketing manager says, “as one of the largest fashion profiles in Scandinavia, Elin fits our fashion-conscious target audience very well”. Well there you have it.

So why is this cool? Mainly because it could happen to you, me, or anyone we know and that makes all of us feel pretty good. I can hear the echo’s of questions asking “but don’t you need to be famous or something?” and yes that is a good question but lets really be honest with ourselves shall we. It’s not about fame or talent, it’s purely about who you know. How many blogs do we see getting featured in magazine articles or sent free stuff  when we know that no one  has visited that blog in 3 months and the blogger is so badly dressed that they shouldn’t be giving fashion advice to anyone. It’s all in who you know.

Anyway, this campaign is cool for all the obvious reasons but also because it could be you

Happy Monday

via timeslive.co.za

This Friday, Shelflife will be launching their most recent Colab with Puma… its gonna be silly…

Its invite only, but who know’s maybe we will throw some tickets your way…

On the 24th of September at the renovated Cape Town station, STR.CRD.CPT kicking it with Sportscene puts a hi-top between hoops and hip-hop, mashes up skateboarding, break-dancing and beats, alongside pop-up stores featuring the latest ranges from top international sneaker and street-wear brands.

Bringing you the ultimate homage to urban fashion’s ultimate accessory: the sneaker, STR.CRD.CPT kicking it with Sportscene hosts international sneaker icons: sneaker expert – Bobbito Garcia, London based sneaker customiser – Alex Nash also know as Nash Money and Los Angeles hip-hop trendsetter and founder of Frolab – ShuChef.
As South Africa’s first-ever sneaker-head showcase, this daylong event brought to you by Project Freeagent starts at 12:00PM and features workshops, b-boy and skateboarding competitions, graffiti installations, live performances and South Africa’s first sneaker swap meet.
Renowned for his signature moc-stitch: a painstaking craft that has set him apart from other customiser’s, Alex Nash will share his admiration for the panels and innovations that left him with a shoe addiction and take you behind the scenes of his collaborations with brands such as Nike, DC, Lacoste and New Era.
World-famous DJ and critically acclaimed author of Where’d you get those? New York’s sneaker culture 1960 – 1987, Bobbito Garcia, aka Kool Bob Love of New York’s Rock Steady B-boy crew, will not only hit the decks as the headline act, but also host a book signing and talk about the history of sneakers.

The main stage will see Spoek Mathambo and Umshini Wam’, leading a 15-act line-up featuring Hype Award winner AKA, DJ Sibot of Max Normal fame, iconic DJ crew Beat Bangaz and Party People’s DJ Kenzhero, as well as Illiterate Skill, EJ with Saki Tumi, Hipe/Rattex/Jaak, Black Moss, P-Kuttah, Codax, White Nite and Funafuji…..

Thank you to Adidas / A-Store / Converse / DC Shoes / Iron Fist / Mr Lacy / New Balance / Nike / PF Flyers / Puma / Rusty Neal / Supra / 2-Bop Clothing

Tickets: R50 at the door or the foll

owing Sportscene Stores:
Cavendish /
Canal Walk /
Adderley Street /

Check out the FACEBOOK PAGE for more info: CLICK HERE

Siyabonga ‘Scoop’ Ngwekazi is at it again, this time he goes deep into the streets of SA in search of our Sneaker culture and heritage. He goes across the country to hangout with the likes of Adrian Day, Tumi (T from the V),  and our very own Anthea Poulos and grass: Hayden Manuel.

He also chats to Dr. ZVLV, Nick from Shelflife and Bradley Abrahams. They all share their stories about their love for the game, so you see this is More than the Game, this is a lifestyle.

(Via Gallery on 4th) Check this out peeps… Nike recently collaborated with sneaker giant Footlocker and has since brought out a couple ad’s to show off this epic colab. They brought out 2 versions… The Educators for the US and I AM THE RULES for Europe… We think this is sick… this is what its about:

School is back in session, and we’ve brought on some new faculty to help the kids train for the upcoming season. Featuring Rajon Rondo, Amare Stoudemire, Justin Tuck, Desean Jackson and Sanya Richards. Practice Hard. Play Hard. Get Educated.