Category Archives: Gamification

Love the ad, love the idea. Love the execution. Love the product. Can’t wait to see how this changes the way people live and move. Interested to see how it becomes a fashion statement, just like the Livestrong band. Hope …

Check out this new game which should be coming to an iPhone / iPod near you soon. Based on the story of a Zombie Apocalypse, this real life game encourages you to run around your city and complete tasks in …

Finally! QR  codes that serve a real purpose.   Based on the consumer insight that couples book their getaways together, sitting next to each in front of the computer, Scandinavian Airlines used two different QR codes, to be scanned by …

Again, Nike is pushing the boundaries of their offering, partnering low-tech products (shoes) with high-tech (the Fuelband). Building on the success of Nike+, the Fuelband connects with your smartphone, computer or iPod and tracks your progress. This info is then …

If you ever played The Incredible Machine (TIM) back in the day, you might recognise the gameplay in this new website from Honda. Linked to the new Civic, it encourages users to figure out logic puzzles using household objects, and …