Category Archives: IG in the Media



Media & Money Interview

Hey! So this week on CNBC’s Media and Money – they interviewed Ian, co-founder of Instant Grass, and asked his advise on growing a brand in an untapped market, the challenges marketers face in communicating to the masses as well …

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Instant Grass Gets Some Street Cred

INSTANT GRASS (Via Cape Town Streetmag) Even though the Mother city doesn’t move at the pace of Jozi, we all know that this is one innovative, creative and forward thinking city. Creativity seems to spring from every nook and cranky …

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Instant Grass gets Interviewed…

Instant Grass got interviewed by Quirk E-Marketing…on youth culture… check it here… by Alexandra Rees (Quirk) In this day and age, it’s pretty difficult to put your finger on what’s cool. At the recentGeneration Next Awards Survey, Coca Cola came top …

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Africa Rising

So one day Ian “aka Bert” walked into the office waving this book around and said…”We’re in it!” We at Instant Grass are always stoked to get published in any shape or form. This is what it said: “African youth …

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Style Counsel

At the end of last year IG had a flippn rad opportunity to feature some of our top grasses and trend forecasters in the Cosmopolitan Magazine  January issue Style Counsel pages done by none other than Cape Town’s own style …

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