Category Archives: Showcase

Marketers need to move beyond measuring consumer’s opinions. Today’s consumers are informed, empowered and opinionated and expect to have an influence on what companies produce and how they market their brands. Using our networks of early adopters Instant Grass enables marketers to …

The youth are the vanguard of change. And they’ve changed the world of marketing forever. Brands can no longer dictate, they must now collaborate. At Instant Grass, we collaborate 24/7 with a network of the most connected, informed and influential …

Traditional research methods are increasingly obsolete. At Instant Grass, we pioneered a conversational approach to gathering insights and intelligence, to create a natural environment where honest thoughts and feelings are shared. Our grasses know they can be completely blunt with …

Gone are the days when the men in white coats drove the innovation process. In today’s Wikinomic world, it is the forward-thinking consumer saying ‘this is what we want, now go and make it’. Instant Grass has been using its Colab …

Youth don’t believe what they’re told. At least, not when it comes to conventional marketing messages. The only people they believe are each other. We take a strategic approach to creating word-of-mouth for our clients, putting the ‘stickiest’ stories and …