Instant Grass » Showcase

Consumer Collaboration

admin — Tue, 26 Jan 2010 13:22:34 +0000

Marketers need to move beyond measuring consumer’s opinions. Today’s consumers are informed, empowered and opinionated and expect to have an influence on what companies produce and how they market their brands. Using our networks of early adopters Instant Grass enables marketers to get closer to their consumers in order to collaborate and co-create. The result is products, brands and messages that are based on consumer’s actual insight, inspiration and ideas.

Collaborating with Youth

admin — Mon, 25 Jan 2010 12:01:49 +0000

The youth are the vanguard of change. And they’ve changed the world of marketing forever. Brands can no longer dictate, they must now collaborate.

At Instant Grass, we collaborate 24/7 with a network of the most connected, informed and influential young people, to create consumer-driven solutions for some of the best brands in the world.

This intimate collaboration allows us to unlock powerful insights and connection points, deliver fresh and unexpected product ideas, and generate credible and contagious word-of-mouth and brand advocacy.

If you’re a brand wanting to engage with the youth at a whole new level, or if you’re a young person who wants to be heard by the brands that make up your world, then welcome to Instant Grass.

Honest insights straight from the hip.

Christian — Sun, 24 Jan 2010 09:42:22 +0000

Traditional research methods are increasingly obsolete. At Instant Grass, we pioneered a conversational approach to gathering insights and intelligence, to create a natural environment where honest thoughts and feelings are shared. Our grasses know they can be completely blunt with us, and that their words will go straight from their lips to the Marketing Director’s ears. And because we are in touch with them in real-time through our online Greenhouse system, we can tell clients what’s going on, whilst it’s still happening (that’s where the Instant bit comes in…). But an insight is useless unless you do something with it. So for us, a good insight is like a refrigerator: when you look into it, a light goes on.

Consumer Driven Innovation

Ian — Sat, 23 Jan 2010 10:59:29 +0000

Gone are the days when the men in white coats drove the innovation process. In today’s Wikinomic world, it is the forward-thinking consumer saying ‘this is what we want, now go and make it’. Instant Grass has been using its Colab process for the last 2 years in South Africa, Russia and Japan to help global and local companies harness the power of consumer collaboration to inspire, generate and evaluate new product and packaging ideas.

From Levi”s Eva jeans, to new mobile applications, from new drinks and chocolate bars to new retail designs and activation concepts, we’ve solved our clients’ problems with simple and relevant ideas from the best Creative Director around: the consumer.

CNN Inside Africa

Instant Grass COLAB: Consumer Innovation

The power of Word of Mouth. And Mouse.

Ian — Fri, 22 Jan 2010 13:17:18 +0000

Youth don’t believe what they’re told. At least, not when it comes to conventional marketing messages. The only people they believe are each other. We take a strategic approach to creating word-of-mouth for our clients, putting the ‘stickiest’ stories and content in the hands of the right people, and in the right places where the conversations are happening, online and offline. It‘s about listening and participating, not shouting and selling.