Category Archives: Street Grass

South African marketers are rapidly catching up with their international counterparts in adopting word-of-mouth as an integral channel in their communications mix. While other media channels have shown around a 10% decline around the world, spend on Word-of-mouth in the …

In this month’s edition of STREET GRASS, IG turns its attention towards 3 new developments “hot off the street” in the youth market. To start off with, we shine a spotlight on the youth market’s unquenchable thirst for affordable indulgence (despite …

We all know that brands throw quadrillions of Rands to be the “Official” sponsor of events like WC2010. Do the youth care, is it worth the money or in a DIY culture like SA are there more efficient ways to …

Whilst R&D teams strive to deliver the ultimate brand with the ultimate features we have realised that the youth often use products in ways that are novel, creative and sometimes completely nuts. Check out the following peeps adapting their favorite …

  To save money, youth are going out of their way to find bite-sized versions of their favourite products. Like, one of our grasses who mentioned the cool little boxes of Mal Piet wine – the equivalent of a glass …

Young people are not only making their money stretch further by looking out for cheaper products and services; they reckon it’s actually become cool to buy down! Grasses mention that they find it much better (and cheaper!) to bring and …

Remember Sophiatown?! The images of 50’s marabi high fashion and kwela music are still infused into our youth culture now (think of the retro shades / goggles, Mafikizolo, Kwela Tebza). Well, some brands are taking advantage of the nostalgia for …

Hey there! Instant Grass has just launched STREET GRASS; an on-going report featured on our new informative Biz Community (the definitive portal for the Marketing world) press office. STREET GRASS will not only show how we use our grasses’ trend …