Category Archives: Street Grass



Planking at IG

So yesterday, we came across an article written by Rudolph Stehle at Channel 24, which talked about “ the latest trend to hit social networks worldwide, known as “planking”, has also taken hold in the Western Cape. ” We did some …

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Hyperfuse

Wonder what happens with all the consumer insight we speak about? Nike shows what happens when you put the consumer’s issues at the heart of your business.

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Bloedsuiers

Hellllloooo all! If you’re reading this it means you survived the long weekend. Sloooowly getting back ey? Since we appreciate how hard this can be we’ve included something today for your perusal while you’re sipping coffee and trying to stay …

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IG looking good on TV

It’s Thursday & we all survived! Some of you may wonder what it is we do here all day other then just look generally good, well we also like to look good on TV. The big boss did an interview …

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Back in effect

Hello daar! It’s Friday and  the team over here at IG has decided to breathe some new life in the collapsing lung of our blog. So what does this mean? Instant Grass has re-entered the blogosphere to bring you our …

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COSMO December issue

It’s interesting to see more and more brands (and now magazines) asking day-to-day consumers / people to generate ideas and contribute content. The December issue of Cosmopolitan magazine includes contributions from the likes of (amongst others)Rio Allen (filmmaker by trade), …

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Design Your Own Credit Card

Blue Bean TVC2 from Luma on Vimeo. The consumer is King! This is being proven more and more with campaigns both internationally and locally, as brands look to their consumers to generate content and dictate campaign direction. The newest example …

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Ben Eine Painting in SA

So this guy is in town, and he had just created his first piece… and boy does it look sick. Now if you are wondering who the hell he is… here is some info for ya… Ben Eine is most …

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A Band’s Instruments Stolen & iPhone Gets Clever

“Take Me Out” by Atomic Tom LIVE on NYC subway Directed by Benjamin Espiritu. Produced by Atomic Tom and Benjamin Espiritu. Edited by Reid Carrescia. This video was filmed unannounced on Friday October 8, 2010 aboard the New York City …

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We Like it on the Desk…

(Via Mashable) If you’re confused because your Facebook News Feed is filled with women saying that they “like it on” the floor or the kitchen counter, you’re not alone. It’s all part of a new Internet meme that has gone …

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