I watched a great Ted Talks last week on “How to Start a Movement”. The basic concept is: do somethin out there, and look after your loyals – as they’ll be the first to follow. Once the masses, who previously sat on the sidelines too embarrassed to be different, see more than a loner dancin in a field, they’ll switch to the Other Side. The Tipping Point has been reached. Oooohhhh. Great vid – watch it here…
Today we came across a wikkid example of this in SA – possibly one of the raddest activations i seen in a long time. Amstel in Soweto at the Bara taxi ranks do a flashmob dans (early June). This is friggin amazing because:
…the song hit home. in a big way
…high traffic area, guaranteed for success
…it’s the perfect example of starting a movement – check how many ppl NOT wearing campaign shirts get groovy, aii
…they’ve gone through all that effort to let ppl know Amstels are R10. Yes, u hrd right – 10smackers!! nice.
(Via @Cherryflava) So the boys over at Chery Flava shared this with us, and because Puma are one of our clients we thought we’d share the love with all of you… check how they managed to get a bunch of Golden Arrow drivers to share some Unity love… Puma, football = love
Not so long ago we posted the Nike’s Write The Future TV Commercial (its the one that plays in between the soccer matches) …if you still have not seen it… you need a slap! Now in Jozi the campaign is taking an innovative approach by merging social media and World Cup activities to forge a truly interactive experience. Fans & peeps all over jozi can “submit a 57-character inspirational message through Facebook, Twitter, MXit (a South African social network), and QQ (a Chinese social network) and choose an accompanying picture of their favorite soccer player to have it headlined on the Life Center” , one of Jozi’s largest skyscrapers. 100 fan-generated headlines are selected each night to be displayed on Africa’s largest interactive LED screen.
HOW BIIIIGGG is IT: F#%^IN BIG: Measuring 44 meters high by 42 meters wide and hoisted 30 stories high. When a message is chosen and displayed, the fan receives a personalized notification with a picture of the headline and the accompanying animation of their favorite soccer player….
Cool. We think so. Hit the social media nail on the head. Yup. High Five Nike
The 2010 FIFA World Cup opened last Friday here in Mzantsi, after years of preparation, skepticism and criticism, the Opening Ceremony took place at Soccer City Stadium – the first matches taking place over the weekend. Thousands attended the opening concerts and matches in person, while tens of millions watched events unfold on screens large and small across the world. The Boston Globe has collected images of people, communities and countries all over the world enjoying the opening matches….
A South African dancer smiles during the opening ceremony of the 2010 FIFA World Cup on June 11, 2010 in Soweto, South Africa. (PEDRO UGARTE/AFP/Getty Images) #
South African dancers perform during the opening ceremony of the 2010 FIFA World Cup on June 11, 2010 in Soweto. (PIERRE PHILIPPE MARCOU/AFP/Getty Images) #
Photographers are led onto the field before the 2010 World Cup opening match between South Africa and Mexico at Soccer City stadium in Johannesburg June 11, 2010. (REUTERS/David Gray) #
A fan blows a vuvuzela during the Group A first round 2010 World Cup football match South Africa vs. Mexico on June 11, 2010 in Soweto. (VALERY HACHE/AFP/Getty Images) #
Giorgio Rovida, an Italian motorbike engineer, watches the opening game of the 2010 World Cup between Mexico and South Africa in his Milan workshop on June 11, 2010. (GIUSEPPE CACACE/AFP/Getty Images) #
South Africa’s midfielder Siphiwe Tshabalala (center) runs with the ball to score the opening goal during their Group A first round 2010 World Cup match on June 11, 2010. (OMAR TORRES/AFP/Getty Images) #
A man celebrates Mexico’s goal as he watches the 2010 World Cup opening match between Mexico and South Africa on a large TV screen in Zocalo Square, downtown Mexico City June 11, 2010. (REUTERS/Eliana Aponte) #
South Africa’s goalkeeper Itumeleng Khune watches the action at the other end of the pitch during their Group A first round World Cup match on June 11, 2010 at Soccer City stadium. (VALERY HACHE/AFP/Getty Images) #
Prisoners watch the World Cup opening match between South Africa and Mexico in Mexico City’s Reclusorio Sur prison June 11, 2010. (REUTERS/Daniel Aguilar) #
People gather around a television to watch the opening game of the soccer World Cup at the Tembisa neighborhood in the outskirts of Johannesburg, South Africa, Friday, June 11, 2010. (AP Photo/Ricardo Mazalan) #
A Chinese couple watches a live broadcast of the World Cup soccer match between South Africa and Mexico, outside a grocery store in a hutong of Beijing, China, Friday, June 11, 2010. (AP Photo/Muhammed Muheisen) #
Photographers take pictures during the Group A first round 2010 World Cup match between South Africa and Mexico on June 11, 2010. (ROBERTO SCHMIDT/AFP/Getty Images) #
South African residents of the Vrededorp neighborhood react to a save by South Africa as they watch the opening match of the World Cup in Johannesburg, South Africa, Friday June 11, 2010. (AP Photo/Jerome Delay) #
Schoolchildren watch the World Cup opening match between South Africa and Mexico in San Jose, Costa Rica on June 11, 2010. Costa Rica’s Education Minister Leonardo Garnier authorised all schools across the country to have a television in their classrooms to watch the World Cup matches. (REUTERS/Juan Carlos Ulate ) #
A young supporter waves Spanish flags before the welcome ceremony for Spain’s national football team on June 11, 2010 in North West University Sports Village on the opening day of the 2010 World Cup in South Africa. (LLUIS GENE/AFP/Getty Images) #
South Korean soccer fans cheer for the South Korean World Cup soccer team as they watch a live TV broadcast of the 2010 World Cup Group B soccer match against Greece in Port Elizabeth, at Seoul City Hall Plaza June 12, 2010.(REUTERS/Lee Chung-Woo)#
Uruguay’s striker Diego Forlan (right) tries to head the ball with France’s defender William Gallas during their Group A first round World Cup football match on June 11, 2010 at Green Point stadium in Cape Town. (STEPHANE DE SAKUTIN/AFP/Getty Images) #
Uruguay’s Diego Lugano, center, and France’s Jeremy Toulalan, second from right, argue as referee Yuichi Nishimura of Japan, second from left, and France’s Sidney Govou, right, intervene during the World Cup group A soccer match between Uruguay and France in Cape Town, South Africa, on Friday, June 11, 2010. (AP Photo/Julie Jacobson) #
France’s Patrice Evra, left, goes for the ball as Uruguay’s Mauricio Victorino, bottom right, falls during the World Cup group A soccer match between Uruguay and France in Cape Town, South Africa, on Friday, June 11, 2010. (AP Photo/Julie Jacobson) #
U.S. and British troops watch the World Cup soccer match from South Africa between the U.S. and England in Camp Bastion, Helmand Province, Afghanistan June 12, 2010. (REUTERS/Corporal Gary Kendall RLC/MoD/Crown Copyright) #
Police restrain fighting fans as supporters of the England football team watch National Team’s opening world Cup soccer match, against the U.S., at a Fan zone in the Castlefield area of Manchester, England, Saturday June 12, 2010. (AP Photo/Jon Super) #
England’s goalkeeper Robert Green reacts after he allowed a goal by the U.S. during a 2010 World Cup Group C soccer match at Royal Bafokeng stadium in Rustenburg June 12, 2010. (REUTERS/Darren Staples) #
U.S. players celebrate after midfielder Clint Dempsey (right) scored a goal against England during their 2010 World Cup group C first round football match on June 12, 2010 at Royal Bafokeng stadium in Rustenburg. (TIMOTHY A. CLARY/AFP/Getty Images) #
American fans cheer as they watch through a giant screen the World Cup group C soccer match between England and the United States, at Durban beach, South Africa, Saturday, June 12, 2010. (AP Photo/Hussein Malla) #
Tunisian and Algerian fans react as they watch the Algeria vs Slovenia football FIFA world cup match on television, on June 13, 2010 in the cafe bar in Tunis. (FETHI BELAID/AFP/Getty Images) #
A man reacts as he watches the World Cup 2010 soccer match between Argentina and Nigeria In Port-au-Prince, haiti on Saturday, June 12, 2010. (AP Photo/Alexandre Meneghini) #
Argentina’s Jonas Gutierrez (right) battles for the ball with Nigeria’s Chinedu Obasi during the World Cup Group B soccer match at Ellis Park stadium in Johannesburg June 12, 2010. (REUTERS/Jerry Lampen) #
Roadside mechanics and their clients watch Nigeria take on Argentina during the FIFA 2010 World Cup in South Africa on a battery powered television in Lagos, Nigeria on June 12, 2010. (PIUS UTOMI EKPEI/AFP/Getty Images) #
Argentinian soccer fans watch a World Cup match between Argentina and Nigeria at a market in Tucuman, Argentina, Saturday, June 12, 2010. (AP Photo/Natacha Pisarenko) #
Argentina’s Gabriel Heinze (left) runs in celebration towards the bench after scoring the first goal during the World Cup group B soccer match between Argentina and Nigeria at Ellis Park Stadium in Johannesburg, South Africa, on Saturday, June 12, 2010. (AP Photo/Martin Meissner) #
A football fan reacts as Nigeria misses a goal at a public viewing center in Lagos, Nigeria during the World Cup match between Nigeria and Argentina in South Africa, on June 12, 2010. (PIUS UTOMI EKPEI/AFP/Getty Images) #
Supporters of Germany’s football team watch the match against Australia on a giant screen during the public viewing event in the northern German city of Hamburg on June 13, 2010. (FABIAN BIMMER/AFP/Getty Images) #
Lukas Podolski of Germany celebrates scoring the first goal during the World Cup South Africa Group D match between Germany and Australia at Durban Stadium on June 13, 2010 in Durban, South Africa. (Doug Pensinger/Getty Images) #
Palestinians and foreigners watch the World Cup game between Germany and Australia projected onto a screen on the separation barrier in the West Bank city of Bethlehem, Sunday June 13, 2010. The wall that separates this biblical town in the West Bank from nearby Jerusalem has recently been bringing an international crowd together to watch the World Cup games. Every night, local restaurant owner and avid soccer fan Joseph Hasboun has been projecting games of the World Cup onto the wall facing his eatery, the Bahamas Sea Food Restaurant. (AP Photo/Nasser Shiyoukhi) #
Wearing 3D glasses, Australian fans watch their team in their South Africa World Cup match against Germany in 3D at a movie theater in Melbourne on June 14, 2010. Germany won the match 4-0. (WILLIAM WEST/AFP/Getty Images) #
Back in the days when Waddy Jones was Max Normal and not Zef so fresh Die Antwoord he used to woon in Joburg. On the Songs from the Mall Album there was a track called Hazel’s Joint which everybody kind of loved, in it Waddy says, “joburg is such a pretty city, leaves falling from the trees going crunch under my wheels”. Ah good times. I managed to find the track for you here! Yay read and listen (sorry no video though). Enjoy
Anyway I’m hanging out at the Jozi office today and it made me reminisce my adolescence down here.
It is a pretty city.
