One of our grasses noticed the same thing, he tells us:

“I just loved what Grolsch did at the Design Indaba, it showed:

- innovation

- differentiation

- and spunked a brand up that was perceived as WAY to expensive as first:

I think the marketing intrinsics of Grolsch, a brand that says “Craftmenship is Mastery , was displayed in this artwork.

what I ahve realised, consumers get bored by mediocrity, beer is not a conessiuer product, where taste always plays a big role. I believe innovation is key to a beer market.

windhoek did well with unique advertising

Heineken was the aspirational brand of choice amongst BEE entrepenuers.

Castle Lite is the new innovative brand on the block with quirky emotional appeal.

BUT grolsch offers a unique artistic and stylish appeal, far greater and premium. that any of the competiiton..

FOR NOW…”

As Hypbeast.com reports: This year Nike worked with established and emerging artists from six countries to create alternative National Team Kits that flip the script on the classic football kit. “We wanted to include the kinds of apparel and accessories that would be in a footballers bag,” “They would be the same colors of on-field uniforms, but with the artists’ twists.”. In order to accomplish this, the Nike team asked artists contribute a badge, mascot, print and an alphabet in their handwriting style. Each collaboration includes N98 Track Jacket, AW 77 hoodie, kit tee, polo shirt and short for both men and women; then tee for men and tank for women.

SHOUT OUT KRONK, this is some of the dopest 2010 gear we’ve seen.

Maximum Respect.

So someone came up to my desk earlier and asked if I had one of those electric cigarette things. I was pretty confused about what they meant, and then I realised that it was the ultimate coolness of my On the Run markers that they had noticed. So yes these are 3 different colour markers that can be stored in your cigarette box so that no nasty natured club bouncer can take your pen away from you. It’s thrillingly smart don’t you think? If you want some for yourself you’ll have to go and see if the nice boys at Shelflife Store (119 Loop Street) still have them. If they don’t just admire the pictures and ask me to show you when you see me next

The IG office is a sombre mood this morning. We are all shocked by the sudden death of legendary designer Alexander McQueen. We all know how great he was so instead of rattling on we’ve included a video from probably his most famous show ever. His S/S 99 show was the most epic in memory, the finale was model meets machine. Don’t want to tell you too much more so check it out for yourself.

Much love McQueen, you will be missed.

McQueen S/S 99

p.s. The picture here is just one of your favourites, the ultimate clutch.

Fashions come and go, but jeans are never out of style. This season, the overall look is dressy and elegant. Even President “Cool” got teased when he busted his “dad jeans” or as Jimmy Kimmel called them: “Barack O’Mama Jeans” at a recent All Star Game. He admitted hey “I’m a little frumpy, but those jeans are comfortable. For  those who want me to look good in tight jeans, sorry I’m not your guy!”

I recently wore a pair of light blue jeans to the office and Greg (aka The Boss) swiftly chirped, “Nice Obama Jeans…!” Hey at least me and my boy Barack have got something in common! So I decided to do some digging and find out what’s cool/not cool when it comes to denim for the remainder of summer and going into winter…

So who better to turn to for advise… no other than our Huis Genoot Best Dressed Man for Jan, Mr Greg Potterton:

“When it comes to jeans, a bit slimmer fit was big hit on catwalks for this season. Jeans are definitely getting leaner with a slightly higher waist than past years. It also seems that loudly faded jeans are slowly loosing ground. Unfortunately, it seems that embroidering and stitching on jeans is here to stay. ”

He went on to comment that “when mixing styles, it’s okay to combine dressy and casual, as long as you stay within certain limits. Heavy, durable jeans require a heavier weighted top, for example, but you can still use the dress shirt theme. At the moment I personally like checkered shirts. Aim for similar textures and you’ll be fine. But remember If you’re going for a layered or dressier look on top, pair with a slimmer pair of dark jeans. Knits are making a comeback, and there’s no better compliment to a sweater than a sleek pair of jeans. The bad boy look is also a continuing favorite, so compliment any pair of denims with a leather coat and you’re good to go. ”

Wear Designer Jeans With Everything and Anything, Smart Casual is BACK!

Through some more reading and chatting to some of our most coolest of cool grasses I picked up on some general themes, use don’t use it…Smart casual has made an enormous comeback in recent years as men across the globe suit up in a fitted pair of designer jeans accompanied by a textured shirt and or jacket. In the winter season, smart casual can still be worn. With winter around the corner, the guru’s say that a variation of shade must occur (for example, wearing light-blue “summer” denim is still out of order) though light gray and black remain acceptable. Black dyed denim jeans are somewhat bettered by pinstriped or patterned (say, in a slight chevron pattern) cotton flat-front casual pants.

I thought to ask our in house stylist Miss Anthea Poulos to get her thoughts, as she is just blunt and to the point (no harsh feelings folks). When asked what are some of the Do’s and Dont’s she said “the obvious one is that skinny jeans … are just sooo over, if you can see people’s crotches, well then its just a bad jean.  Oh and PLEASE NO DENIM SUITS EVER UNDER ANY CIRCUMSTANCES. (Got it thanks). Coloured jeans are also so over. Just stick with the simple people, black, grey & blue. No bedazzling of studs & s#$t ! And lastly, white jeans should be left in summer for peeps who weigh less than 50kgs… ”

Well there you have it peeps, from the coolest of cool…don’t say we didn’t warn you, you don’t wanna see yourself featured on the next “Pants on the Ground” installment now do you…

On his way down the Austrian will set a distance record for longest free-fall and is expected to become the first person to break the speed of sound with his own body.

It is thought that the fall – due to happen this autumn/winter- will last more than five minutes.

The records Felix Baumgartner will set

1. Altitude record for freefall
2. Distance record for longest freefall
3. Speed record for fasted freefall by breaking the speed of sound with the human body
4. Altitude record for the highest manned balloon flight

In 1960, United States Air Force Captain Joe Kittinger, made aerospace history by freefalling from 102,800 feet. This achievement contributed valuable data that set the groundwork for the United States’ first space program.

Kittinger has been advising Felix on operational safety and bringing his extensive experience to the programme. Over the last two years he has been preparing himself mentally and physically in order to attempt this new challenge, which has already begun to provide important learnings.

As the mission progresses, important telemetry data will continue to document the effects of travel at high speed and at high altitude to help provide further research to explore mankind’s ability to travel at the edge of space.

Maybe Baumgartner should think of another record to break on the way down… like seeing how many crackers he can eat. I wonder if he will take an iPad with him so he can listen to some tunes, read his latest e-Book or take some photos…oh no wait it cant take photos!

check out the site for more… ITS VERY COOL.. click… here

GET EXCITED, because this is Seaon 1 Ep 1 of the coolest, craziest,cheesiest video blog to hit town! Once a week we will be doing a video blog about a trend / office life / cool shit / places to be / fashion tips / do’s and don’ts / and anything else we feel worth sharing with you…

Here is the 1st edition, and it is all about What People are TRYING to do to stay COOL for the rest of summer 2010. Enjoy and feel free to hit us back with comments / suggestions etc… we will be back next week for Episode 2!