AT INSTANT GRASS INTERNATIONAL WE SPECIALISE IN CONSUMER INSIGHTS FROM REAL TIME RESEARCH. WE DON’T DEAL WITH CONSUMERS, WE DEAL WITH PEOPLE. WE BELIEVE TO TRULY UNDERSTAND PEOPLE YOU NEED TO MOVE BEYOND DATA AND FOCUS ON EMPATHY.
Why Instant Grass international
Instant Grass International: Consumer Research with a difference
Instant Grass International was born out of the frustrations we found when dealing with traditional consumer research models and the belief that there was a better way to extract consumer insights, especially when dealing with the African youth market.
Whilst quantitative and qualitative research has a role to play in any business strategy the methodologies have certain inherent weaknesses that needed to be rectified were we to become the antidote to conventional research agencies.
So what is it that makes Instant Grass International different.
Firstly, we don’t research consumers we collaborate with them. Instead of interrogating consumers with a Q & A research brief we collaborate with them as consultants through a series of bespoke interview and workshop tools
We don’t recruit respondents we manage communities– Instant Grass International owns and manages a series of bespoke consumer communities that we interact with on an ongoing basis. These communities are made up of highly opinionated and highly connected early adopters who are available 24/7 to collaborate on any client brief.
We deal in insight, not data - where quantitative and qualitative research measures the what and the how much, we deal with the why.
We deliver more than a research report– we use consumer insight to help solve a specific business issue and deliver strong strategic recommendations
We are efficient – unlike conventional research, we offer quick turnaround solutions and can typically complete a brief in under 4 weeks. We also have tools and offerings that can accommodate most budgets
We are experts in Africa - Over the years we have expanded our business into Africa and now offer our unique research methodologies in more than 18 African countries.
It is these unique research and insight mining methodologies that have enabled us to bring high quality, speedy and cost effective research to our clients for the past 14 years.