The youth are the vanguard of change. And they’ve changed the world of marketing forever. Brands can no longer dictate, they must now collaborate. At Instant Grass, we collaborate 24/7 with a network of the most connected, informed and influential young people, to create consumer-driven solutions for some of the best brands in the world. [...]
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Traditional research methods are increasingly obsolete. At Instant Grass, we pioneered a conversational approach to gathering insights and intelligence, to create a natural environment where honest thoughts and feelings are shared. Our grasses know they can be completely blunt with us, and that their words will go straight from their lips to the Marketing Director’s [...]
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Youth don’t believe what they’re told. At least, not when it comes to conventional marketing messages. The only people they believe are each other. We take a strategic approach to creating word-of-mouth for our clients, putting the ‘stickiest’ stories and content in the hands of the right people, and in the right places where the [...]
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We’ve been lucky enough to work with some of the most iconic youth brands in the world. Brands that recognise the need to talk with, not at, their consumers. We’ve also worked with a lot of brands in a lot of categories that might not appear to be for the youth. But these forward thinking [...]
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The London Design Festival and designers Clemens Weisshaar, are busy creating an interactive light show installation at London’s Trafalgar Square. The installation will use eight industrial robots on loan from Audi’s production line, and will be on display from September 16 to 23, 2010. The project is called OUTRACE and will enable the general public [...]
FRIENDS AND FOES! IT’S FRIDAY! It’s raining outside but it is hot in the office. We are sharing our song of the day with you. Stand up. Get on your desk and dance. DAAYYYUUUUM. Football Friday!!!
What a cool concept! It is always refreshing to see brands come up with out of the box ideas!
It's a great way to enforce brand awareness whilst at the same time letting consumers to use their brains for once! :-)
~ emma.n
Copyright © 2010. Instant Grass.
