18th November 2009 (6 Comments)

Today’s young consumer subscribes to brands that they believe are… “with it”. Brands that are… “in touch”. Brands smart enough to know that you don’t have to create the next big wave, you just have to catch one. The best way to measure a brand’s ability to be relevant is to see how quickly they can react to something that is current… effectively. A case in point… Windhoek. If you haven’t already seen this, where oh where have you been?